YoYo Studios, Inc.

Turning the world’s most popular memes into the world’s most popular games.

YoYo Studios, Inc.

The world’s biggest IP is free.

Memes aren’t just jokes — they’re one of the largest and fastest-moving IP markets on the internet. We turn cultural icons into games with real depth.

  • Instant recognition
  • Community-driven distribution
  • Endless new content cycles
GigaChad
Pepe the Frog

Our first title: Meme Wars

A polished arena fighter that blends goofy mechanics with competitive freedom — easy to play, hard to master.

Meme Wars - Doge
Meme Wars

Competitive arena fighter for the meme economy.

PC MobileSwitch 2

Why Waste Millions Creating IP?

We start with characters that already have billions of views and deep emotional attachment.

Free IP

Memes are the largest IP market in the world. No licensing fees, instant recognition.

60-90% Cheaper Ads

Our ad costs beat competitors by 60-90%. Memes sell themselves.

Endless Content

New memes go viral every week. New characters forever.

Team

Small, senior, and execution-obsessed.

Youssof Al Toukhi

Youssof Al Toukhi

Founder & CEO

  • 20-year-old entrepreneur with 200M+ views across podcasts, shows and articles.
  • Forbes feature that became a viral meme.
  • Founded Y Coin at 15; $1B+ lifetime trading volume; listed on multiple top exchanges.
Giacomo Mariani

Giacomo Mariani

Engineering Lead

  • 10+ years Unity & deterministic multiplayer experience.
  • Shipped across multiple commercial titles.
  • Execution-first, polish-obsessed engineering.

We’re hiring

We’re scaling the core team across production, gameplay polish, UI, and growth.

Head of Production / COO

Full-time (or fractional to start)

Community & Content Creator

Part-time or full-time

UI Designer

Contract

Get in Touch

Partnerships, hiring, and general inquiries.